The Antica Cascina dei Conti di Roero estate was established in the early 1950s, when the Olivero family, Daniela’s parents, bought the Valmenera farmhouse in Vezza d’Alba. They added the land and vineyards already owned in the Certuti region, better known as Sru,
in the municipal districts of Canale and Monteu Roero, now a UNESCO World Heritage core zone. In the beginning, it was a typical farm, cultivating fruit, vines and cereal crops, as well as keeping livestock. The turnaround came in the early Seventies, when the decision was made to focus exclusively on viticulture and winemaking.
Vineyards, but also woods, fields, hazelnut trees and meadows: all this is the Roero. We live in a territory where the value of biodiversity is uniquely rich.
Our woods are home to very special trees and flowers, including rare species of wild orchids.